Thursday, October 4, 2007

In Rainbows

Do yourself (and radiohead) a favour. Head over to their new website and preorder their new album.

"In Rainbows" was scheduled to be released in 2008, so having it come out this early is a huge surprise. I know that I am terribly excited for it. What's even more impressive is that they're releasing this album independently, having completed their deal with their label. Beyond that, the release of the album is primarily online. You have the choice of buying the DRM-free mp3s, downloading them on October 10th when it releases, or ordering their $82 collectors box set.

I chose to order the mp3s.

Oh, and did I mention that when you order the download, you pay whatever you want. "It's up to you", says the site. "No really, it's up to you". You insert how many pounds you want to pay for the album, and that is what it will charge your credit card. If you think the music should be free, it is. If you think it is work $20, it is. According to their publicist, most people are paying close to retail price for the album. Whether or not that is true, I hope we'll find out.

What is true is that the overwhelming response to the site shut it down.

So do yourself (and radiohead) a favour. Go buy their new album.

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